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Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service

Wagner, T. and Benlian, Alexander and Hess, Thomas (2014):
Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service.
In: Electronic Markets, 24 (4), pp. 259-268, [Article]

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Item Type: Article
Erschienen: 2014
Creators: Wagner, T. and Benlian, Alexander and Hess, Thomas
Title: Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service
Language: English
Journal or Publication Title: Electronic Markets
Volume: 24
Number: 4
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Date Deposited: 24 Dec 2014 16:21
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