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The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books

Wagner, T. and Benlian, Alexander and Hess, Thomas (2012):
The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books.
In: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2012
Creators: Wagner, T. and Benlian, Alexander and Hess, Thomas
Title: The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books
Language: German
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain
Date Deposited: 24 May 2012 13:12
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