Löbbers, Julian ; Lins, Sebastian ; Kromat, Theresa ; Benlian, Alexander ; Sunyaev, Ali (2024)
A multi-perspective lens on web assurance seals: contrasting vendors' intended and consumers' perceived effects.
In: Electronic Commerce Research, 2022, 22 (4)
doi: 10.26083/tuprints-00023928
Artikel, Zweitveröffentlichung, Verlagsversion
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Kurzbeschreibung (Abstract)
Web assurance seals are actions taken by e-commerce vendors to increase their trustworthiness and alleviate consumers’ concerns. In their essence, web assurance seals are a product of negotiations, adoptions, and settlements among various groups of interests (e.g., seal authorities, vendors, consumers, or governmental institutions). However, previous research has hitherto used a unilateral research perspective when studying web assurance seals (i.e., either consumer- or vendor-centric), which has acted as a gridlock for web assurance seal literature development. Drawing on signaling theory, we use a ranking-type Delphi study with three distinct, yet mutually supportive expert panels (N = 60) to compare vendors’ intentions to acquire web assurance seals and perceived effects by consumers. Our results uncover a mismatch between consumers’ perceptions and vendors’ intentions of web assurance seals, unintended side effects as well as vendors targeting other stakeholders than consumers, ultimately providing starting points for research to move forward.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 2024 |
| Autor(en): | Löbbers, Julian ; Lins, Sebastian ; Kromat, Theresa ; Benlian, Alexander ; Sunyaev, Ali |
| Art des Eintrags: | Zweitveröffentlichung |
| Titel: | A multi-perspective lens on web assurance seals: contrasting vendors' intended and consumers' perceived effects |
| Sprache: | Englisch |
| Publikationsjahr: | 17 Dezember 2024 |
| Ort: | Darmstadt |
| Publikationsdatum der Erstveröffentlichung: | Dezember 2022 |
| Ort der Erstveröffentlichung: | Dordrecht |
| Verlag: | Springer Science |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Electronic Commerce Research |
| Jahrgang/Volume einer Zeitschrift: | 22 |
| (Heft-)Nummer: | 4 |
| DOI: | 10.26083/tuprints-00023928 |
| URL / URN: | https://tuprints.ulb.tu-darmstadt.de/23928 |
| Zugehörige Links: | |
| Herkunft: | Zweitveröffentlichung DeepGreen |
| Kurzbeschreibung (Abstract): | Web assurance seals are actions taken by e-commerce vendors to increase their trustworthiness and alleviate consumers’ concerns. In their essence, web assurance seals are a product of negotiations, adoptions, and settlements among various groups of interests (e.g., seal authorities, vendors, consumers, or governmental institutions). However, previous research has hitherto used a unilateral research perspective when studying web assurance seals (i.e., either consumer- or vendor-centric), which has acted as a gridlock for web assurance seal literature development. Drawing on signaling theory, we use a ranking-type Delphi study with three distinct, yet mutually supportive expert panels (N = 60) to compare vendors’ intentions to acquire web assurance seals and perceived effects by consumers. Our results uncover a mismatch between consumers’ perceptions and vendors’ intentions of web assurance seals, unintended side effects as well as vendors targeting other stakeholders than consumers, ultimately providing starting points for research to move forward. |
| Freie Schlagworte: | Web assurance seals, Delphi study, Signaling theory, e-commerce |
| Status: | Verlagsversion |
| URN: | urn:nbn:de:tuda-tuprints-239285 |
| Sachgruppe der Dewey Dezimalklassifikatin (DDC): | 000 Allgemeines, Informatik, Informationswissenschaft > 004 Informatik 300 Sozialwissenschaften > 330 Wirtschaft 300 Sozialwissenschaften > 380 Handel, Kommunikation, Verkehr |
| Fachbereich(e)/-gebiet(e): | 01 Fachbereich Rechts- und Wirtschaftswissenschaften 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services |
| Hinterlegungsdatum: | 17 Dez 2024 12:49 |
| Letzte Änderung: | 21 Dez 2024 17:22 |
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| Suche nach Titel in: | TUfind oder in Google |
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- A multi-perspective lens on web assurance seals: contrasting vendors' intended and consumers' perceived effects. (deposited 17 Dez 2024 12:49) [Gegenwärtig angezeigt]
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