Toutaoui, Jonas (2019)
When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies.
Internationale Tagung Wirtschaftsinformatik. Siegen, Germany (23.02.2019-27.02.2019)
Konferenzveröffentlichung, Bibliographie
Kurzbeschreibung (Abstract)
Many established companies currently face digitalization challenges. Part of their answer is often the creation of new digital business models based on new technologies, which do not necessarily replace the existing business model but act as additional source of economic value. Having two business models in parallel in the same company creates the opportunity of synergies between these business models. However, knowledge about the interaction between digital and non-digital business models remains scarce. This study, currently in progress, contributes to research by filling this gap and identifying synergies already taken by companies of various industries, leading to a better understanding of digital business models within established companies and their interaction with existing, traditional business models. For practitioners this study provides insights on how to benefit from parallel business models within a company and thus how to better face digitalization.
| Typ des Eintrags: | Konferenzveröffentlichung |
|---|---|
| Erschienen: | 2019 |
| Autor(en): | Toutaoui, Jonas |
| Art des Eintrags: | Bibliographie |
| Titel: | When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies |
| Sprache: | Englisch |
| Publikationsjahr: | 27 Februar 2019 |
| Veranstaltungstitel: | Internationale Tagung Wirtschaftsinformatik |
| Veranstaltungsort: | Siegen, Germany |
| Veranstaltungsdatum: | 23.02.2019-27.02.2019 |
| URL / URN: | https://wi2019.de/wp-content/uploads/Tagungsband_WI2019.pdf |
| Kurzbeschreibung (Abstract): | Many established companies currently face digitalization challenges. Part of their answer is often the creation of new digital business models based on new technologies, which do not necessarily replace the existing business model but act as additional source of economic value. Having two business models in parallel in the same company creates the opportunity of synergies between these business models. However, knowledge about the interaction between digital and non-digital business models remains scarce. This study, currently in progress, contributes to research by filling this gap and identifying synergies already taken by companies of various industries, leading to a better understanding of digital business models within established companies and their interaction with existing, traditional business models. For practitioners this study provides insights on how to benefit from parallel business models within a company and thus how to better face digitalization. |
| Freie Schlagworte: | Digital business model, business model, synergy, digitalization |
| Fachbereich(e)/-gebiet(e): | 01 Fachbereich Rechts- und Wirtschaftswissenschaften 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services |
| Hinterlegungsdatum: | 12 Mär 2019 08:19 |
| Letzte Änderung: | 12 Mär 2019 08:19 |
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