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Drivers of SaaS-Adoption - An Empirical Study of different Application Types

Benlian, Alexander ; Hess, Thomas ; Buxmann, Peter (2009)
Drivers of SaaS-Adoption - An Empirical Study of different Application Types.
In: Business & Information Systems Engineering, 5 (1)
doi: 10.1007/s12599-009-0068-x
Artikel, Bibliographie

Kurzbeschreibung (Abstract)

Software-as-a-Service (SaaS) is said to become an important cornerstone of the Internet of Services. However, while some market research and IT provider firms fervently support this point of view, others already conjure up the failure of this on-demand sourcing option. Oftentimes based on weak empirical data and shaky reasoning, these inconsistent perspectives lack scientific rigor and neglect to present a more differentiated picture of SaaS-adoption. This study seeks to deepen the understanding of factors driving the adoption of Software-as-a-Service (SaaS). Grounded in transaction cost theory, the resource-based view, and the theory of planned behavior, we develop a research model to assess SaaS-adoption at the application level. Survey data of 297 firms in Germany with 374 valid response items across different industries were collected to test the theoretical model. Our analysis revealed that patterns on the decision on SaaS-adoption differ across application types. Social influence, attitude toward SaaS-adoption, adoption uncertainty, and strategic value turned out to be the strongest and most consistent drivers across all application types. Furthermore, we found that firm size does not matter in SaaS-adoption, since large enterprises and small- and medium-sized companies had similar adoption rates. Overall, this study provides relevant findings that IT vendors can use to better appeal to potential companies that consider adopting SaaS.

Typ des Eintrags: Artikel
Erschienen: 2009
Autor(en): Benlian, Alexander ; Hess, Thomas ; Buxmann, Peter
Art des Eintrags: Bibliographie
Titel: Drivers of SaaS-Adoption - An Empirical Study of different Application Types
Sprache: Deutsch
Publikationsjahr: Oktober 2009
Verlag: Springer Gabler
Titel der Zeitschrift, Zeitung oder Schriftenreihe: Business & Information Systems Engineering
Jahrgang/Volume einer Zeitschrift: 5
(Heft-)Nummer: 1
DOI: 10.1007/s12599-009-0068-x
URL / URN: https://link.springer.com/article/10.1007/s12599-009-0068-x
Kurzbeschreibung (Abstract):

Software-as-a-Service (SaaS) is said to become an important cornerstone of the Internet of Services. However, while some market research and IT provider firms fervently support this point of view, others already conjure up the failure of this on-demand sourcing option. Oftentimes based on weak empirical data and shaky reasoning, these inconsistent perspectives lack scientific rigor and neglect to present a more differentiated picture of SaaS-adoption. This study seeks to deepen the understanding of factors driving the adoption of Software-as-a-Service (SaaS). Grounded in transaction cost theory, the resource-based view, and the theory of planned behavior, we develop a research model to assess SaaS-adoption at the application level. Survey data of 297 firms in Germany with 374 valid response items across different industries were collected to test the theoretical model. Our analysis revealed that patterns on the decision on SaaS-adoption differ across application types. Social influence, attitude toward SaaS-adoption, adoption uncertainty, and strategic value turned out to be the strongest and most consistent drivers across all application types. Furthermore, we found that firm size does not matter in SaaS-adoption, since large enterprises and small- and medium-sized companies had similar adoption rates. Overall, this study provides relevant findings that IT vendors can use to better appeal to potential companies that consider adopting SaaS.

Zusätzliche Informationen:

german print via ULB, Sign.: QA 68906, 2.OG, Vol.51 Issue 5

Fachbereich(e)/-gebiet(e): 01 Fachbereich Rechts- und Wirtschaftswissenschaften
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Wirtschaftsinformatik
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
20 Fachbereich Informatik
20 Fachbereich Informatik > Information Systems / Wirtschaftsinformatik
Hinterlegungsdatum: 31 Dez 2016 00:18
Letzte Änderung: 12 Nov 2024 12:59
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