Siebeneicher, Sven ; Bock, Carolin (2022)
Sustainable aim or personal gain? Effects of Personal and Sustainable Value on Crowdfunding Success.
In: Academy of Management proceedings, 22 (1)
doi: 10.5465/AMBPP.2022.14306abstract
Artikel, Bibliographie
Kurzbeschreibung (Abstract)
We extend the entrepreneurship literature on crowdfunding by investigating how the relation between personal value and shared sustainable value affects crowdfunding success. To define shared sustainable value, we disaggregate sustainability into three interrelated dimensions: ecologic value, economic value, and social value. Relying on signaling theory, we identify the value proposed in campaign teasers and descriptions by deriving and utilizing reliable word lists for text analysis. Our findings suggest that “first impression matters”. Teasers and descriptions both have significant effects, and crowdfunding can be employed to foster altruistic behavior. For our analysis, we rely on a sample of 45,608 Kickstarter campaigns.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 2022 |
| Autor(en): | Siebeneicher, Sven ; Bock, Carolin |
| Art des Eintrags: | Bibliographie |
| Titel: | Sustainable aim or personal gain? Effects of Personal and Sustainable Value on Crowdfunding Success |
| Sprache: | Englisch |
| Publikationsjahr: | 6 Juli 2022 |
| Verlag: | Academy of Management |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Academy of Management proceedings |
| Jahrgang/Volume einer Zeitschrift: | 22 |
| (Heft-)Nummer: | 1 |
| DOI: | 10.5465/AMBPP.2022.14306abstract |
| URL / URN: | https://journals.aom.org/doi/10.5465/AMBPP.2022.14306abstrac... |
| Kurzbeschreibung (Abstract): | We extend the entrepreneurship literature on crowdfunding by investigating how the relation between personal value and shared sustainable value affects crowdfunding success. To define shared sustainable value, we disaggregate sustainability into three interrelated dimensions: ecologic value, economic value, and social value. Relying on signaling theory, we identify the value proposed in campaign teasers and descriptions by deriving and utilizing reliable word lists for text analysis. Our findings suggest that “first impression matters”. Teasers and descriptions both have significant effects, and crowdfunding can be employed to foster altruistic behavior. For our analysis, we rely on a sample of 45,608 Kickstarter campaigns. |
| Freie Schlagworte: | emergenCITY_SG |
| Zusätzliche Informationen: | 82nd Annual Meeting of the Academy of Management, 04.-10.08.2022 , Seattle, USA |
| Fachbereich(e)/-gebiet(e): | LOEWE LOEWE > LOEWE-Zentren LOEWE > LOEWE-Zentren > emergenCITY |
| Hinterlegungsdatum: | 21 Dez 2022 11:35 |
| Letzte Änderung: | 10 Mai 2023 05:49 |
| PPN: | 498834875 |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
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