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Sustainable aim or personal gain? Effects of Personal and Sustainable Value on Crowdfunding Success

Siebeneicher, Sven ; Bock, Carolin (2022)
Sustainable aim or personal gain? Effects of Personal and Sustainable Value on Crowdfunding Success.
In: Academy of Management proceedings, 22 (1)
doi: 10.5465/AMBPP.2022.14306abstract
Article, Bibliographie

Abstract

We extend the entrepreneurship literature on crowdfunding by investigating how the relation between personal value and shared sustainable value affects crowdfunding success. To define shared sustainable value, we disaggregate sustainability into three interrelated dimensions: ecologic value, economic value, and social value. Relying on signaling theory, we identify the value proposed in campaign teasers and descriptions by deriving and utilizing reliable word lists for text analysis. Our findings suggest that “first impression matters”. Teasers and descriptions both have significant effects, and crowdfunding can be employed to foster altruistic behavior. For our analysis, we rely on a sample of 45,608 Kickstarter campaigns.

Item Type: Article
Erschienen: 2022
Creators: Siebeneicher, Sven ; Bock, Carolin
Type of entry: Bibliographie
Title: Sustainable aim or personal gain? Effects of Personal and Sustainable Value on Crowdfunding Success
Language: English
Date: 6 July 2022
Publisher: Academy of Management
Journal or Publication Title: Academy of Management proceedings
Volume of the journal: 22
Issue Number: 1
DOI: 10.5465/AMBPP.2022.14306abstract
URL / URN: https://journals.aom.org/doi/10.5465/AMBPP.2022.14306abstrac...
Abstract:

We extend the entrepreneurship literature on crowdfunding by investigating how the relation between personal value and shared sustainable value affects crowdfunding success. To define shared sustainable value, we disaggregate sustainability into three interrelated dimensions: ecologic value, economic value, and social value. Relying on signaling theory, we identify the value proposed in campaign teasers and descriptions by deriving and utilizing reliable word lists for text analysis. Our findings suggest that “first impression matters”. Teasers and descriptions both have significant effects, and crowdfunding can be employed to foster altruistic behavior. For our analysis, we rely on a sample of 45,608 Kickstarter campaigns.

Uncontrolled Keywords: emergenCITY_SG
Additional Information:

82nd Annual Meeting of the Academy of Management, 04.-10.08.2022 , Seattle, USA

Divisions: LOEWE
LOEWE > LOEWE-Zentren
LOEWE > LOEWE-Zentren > emergenCITY
Date Deposited: 21 Dec 2022 11:35
Last Modified: 10 May 2023 05:49
PPN: 498834875
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