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Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness

Fecho, Mariska ; Wiefel, Jennifer (2022)
Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness.
Pacific Asia Conference on Information Systems 2022. Taipei-Sydney (5. - 9. July 2022)
Conference or Workshop Item, Bibliographie

Abstract

Trust is a decisive factor for the adoption of intelligent technologies like autonomous driving. However, the emergence of trust as a multidimensional construct on a technology and vendor level remains unclear. As previous results indicate that vendors affect the trust in autonomous vehicles, this paper investigates cognitive and emotional trust transfer mechanisms for two vendor types (i.e., automobile manufacturers and technology companies) by conducting an empirical multi-group analysis. Our results show that cognitive trust influences emotional trust and that both kinds of trust are transferable from vendors to vehicles. However, the effect sizes differ significantly for both vendor types. Emotional trust is more relevant for technology companies, while cognitive trust has a stronger effect on automobile manufacturers. Furthermore, structural assurance influences initial trust for automobile manufacturers but not for technology companies. The results reveal important implications as they are generalisable to other intelligent IoT technologies that require consumer trust.

Item Type: Conference or Workshop Item
Erschienen: 2022
Creators: Fecho, Mariska ; Wiefel, Jennifer
Type of entry: Bibliographie
Title: Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness
Language: English
Date: 2022
Place of Publication: Taipei (virtuell)
Event Title: Pacific Asia Conference on Information Systems 2022
Event Location: Taipei-Sydney
Event Dates: 5. - 9. July 2022
URL / URN: https://aisel.aisnet.org/pacis2022/241/
Corresponding Links:
Abstract:

Trust is a decisive factor for the adoption of intelligent technologies like autonomous driving. However, the emergence of trust as a multidimensional construct on a technology and vendor level remains unclear. As previous results indicate that vendors affect the trust in autonomous vehicles, this paper investigates cognitive and emotional trust transfer mechanisms for two vendor types (i.e., automobile manufacturers and technology companies) by conducting an empirical multi-group analysis. Our results show that cognitive trust influences emotional trust and that both kinds of trust are transferable from vendors to vehicles. However, the effect sizes differ significantly for both vendor types. Emotional trust is more relevant for technology companies, while cognitive trust has a stronger effect on automobile manufacturers. Furthermore, structural assurance influences initial trust for automobile manufacturers but not for technology companies. The results reveal important implications as they are generalisable to other intelligent IoT technologies that require consumer trust.

Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Software Business & Information Management
DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users
Date Deposited: 30 Jun 2022 09:50
Last Modified: 02 Nov 2022 13:40
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