Gulliver Beans: A Tool for Fine Tuning Data Delivery in E-Commerce Applications

Austaller, Gerhard and Hartl, Andreas and Kappel, Gerti and Kapsammer, Elisabeth and Lechleitner, Christoph and Mühlhäuser, Max and Reich, Siegfried and Rudisch, Rimbert
Jasper, Heinrich and Küng, Josef and Vossen, Gottfried (eds.) :
Gulliver Beans: A Tool for Fine Tuning Data Delivery in E-Commerce Applications.
Proceedings of EMISA 2000 - Informationssystem für E-Commerce
[Conference or Workshop Item] , (2000)

Abstract

The ever increasing popularity of the Internet results in a growing number of users being connected to the World Wide Web with new types of devices ranging from Personal Digital Assistants (PDAs) to mobile phones. This clearly offers new possibilities for E-Commerce applications. However, existing applications have not been designed with the benefits and limitations of these new types of devices in mind. We present an approach which strictly separates between content, presentation and behavior in order to be able to dynamically generate adapted and individualized content. Besides device information our prototype system takes other context data into account including location and user preferences. Our approach allows us to semi-automatically produce content which is not only optimized for the target platform but also designed for the individual users and their specific needs.

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