Boltze, Manfred ; Rühl, Frederik (2017)
Freight Transport Demand Management: Influencing the Freight Transport Demand Within Traffic Management.
In: Dynamic and Seamless Integration of Production, Logistics and Traffic. Fundamentals of Interdisciplinary Decision Support.
doi: 10.1007/978-3-319-41097-5
Buchkapitel, Bibliographie

Kurzbeschreibung (Abstract)

In the future, influencing the freight transport demand will become more important in light of the increasing problems related to freight transport. Mobility management is successfully used for influencing the demand in passenger traffic. But freight transport is explicitly not in the focus of that concept. Furthermore, there is no comprehensive approach for freight transport demand management yet. Thus, until now, traffic management lacks in a concept for influencing the freight transport demand, being equal to mobility management. Correspondingly, this chapter presents a concept of freight transport demand management within traffic management. The principles for that concept have been derived from mobility management. Furthermore, a broad overview about freight transport demand management measures has been given. Next necessary steps for the future development of the concept are the deduction of fields of action with corresponding bundles of measures and development of possibilities for the institutionalisation of freight transport demand management. While the need for the application of bundles of measures to influence freight transport demand is pointed out in the literature, transport planners usually still draw on single (restrictive) measures. The deduction of sector-specific and regionspecific fields of action of freight transport demand management for receivers, shippers or carriers as well as the development of target group-specific bundles of measures helps transport planners with decision-making. It can be assumed that the scope of measures to influence urban retailers is different to the one for influencing producing companies in rural areas. Due to the assignment of measures to the hierarchical levels of traffic management and the stakeholders addressed with them, the catalogue of measures presented in this chapter can be subsequently used to deduct different fields of action for freight transport demand management with corresponding target group-specific bundles of measures. “Round tables” or the implementation of a city logistics manager are promising approaches for the institutionalisation of freight transport demand management. Based on the experience gained from these measures, it needs development and trial of further participative concepts. We expect that intensive collaboration between the relevant stakeholders of freight transport and the public authorities can make a significant contribution to sustainable transport. The keys to success of such a concept are the willingness and ability of the stakeholders for cooperation and a design of bundles of measures with advantages for all parties. In addition, freight transport has to be implemented into the transport planning instruments which serve as a basis for decision-making in transport policy. Furthermore, there is need for research regarding the (further) development and trial of individual freight transport demand management measures. Multifarious measures have been developed which can be assigned to freight transport demand management. While the big variety of measures aiming for more efficient freight processes is already well investigated, especially innovative measures such as consulting services by the public authorities need further investigation. This comprises the spreading of best practices as well as the advancement of first approaches for consulting and training services or certifications of receivers, shippers and carriers by the public authorities to contribute to sustainable freight transport with changes of processes in production and logistics. As with mobility management, long-term impacts of freight transport demand management measures are still not investigated. Hence, by means of in-depth impact analysis, the impacts of hard and soft freight transport demand management measures on business decisions and induced changes of traffic, i.e. changes of modal split as well as temporal and spatial dispersion of freight transport, have to be examined. Main challenge will be to find a macroscopic scope which considers the interests of all relevant stakeholders of freight transport. The characteristics and requirements of enterprises seem to be sector specific and individual so that generally detailed individual considerations seem necessary. The development and implementation of a performance measurement system for freight transport demand management would enable the evaluation of implemented measures. Based on that, freight transport strategies could be evaluated according to general standards and continuously improved in the sense of quality management.

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