Krasnova, Hanna ; Eling, Nicole ; Abramova, Olga ; Buxmann, Peter (2014):
Dangers of 'Facebook Login' for Mobile Apps: Is There a Price Tag for Social Information?
International Conference on Information Systems, Auckland, New Zealand, 14.12.2014-17.12.2014, [Conference or Workshop Item]
Abstract
Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users’ information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users’ concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web.
| Item Type: | Conference or Workshop Item |
|---|---|
| Erschienen: | 2014 |
| Creators: | Krasnova, Hanna ; Eling, Nicole ; Abramova, Olga ; Buxmann, Peter |
| Title: | Dangers of 'Facebook Login' for Mobile Apps: Is There a Price Tag for Social Information? |
| Language: | English |
| Abstract: | Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users’ information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users’ concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web. |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems |
| Event Title: | International Conference on Information Systems |
| Event Location: | Auckland, New Zealand |
| Event Dates: | 14.12.2014-17.12.2014 |
| Date Deposited: | 23 Sep 2014 08:36 |
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