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Dangers of 'Facebook Login' for Mobile Apps: Is There a Price Tag for Social Information?

Krasnova, Hanna and Eling, Nicole and Abramova, Olga and Buxmann, Peter (2014):
Dangers of 'Facebook Login' for Mobile Apps: Is There a Price Tag for Social Information?
In: International Conference on Information Systems, Auckland, New Zealand, 14.12.2014-17.12.2014, [Conference or Workshop Item]

Abstract

Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users’ information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users’ concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web.

Item Type: Conference or Workshop Item
Erschienen: 2014
Creators: Krasnova, Hanna and Eling, Nicole and Abramova, Olga and Buxmann, Peter
Title: Dangers of 'Facebook Login' for Mobile Apps: Is There a Price Tag for Social Information?
Language: English
Abstract:

Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users’ information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users’ concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web.

Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems
Event Title: International Conference on Information Systems
Event Location: Auckland, New Zealand
Event Dates: 14.12.2014-17.12.2014
Date Deposited: 23 Sep 2014 08:36
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