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Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior

Gerlach, Jin and Widjaja, Thomas and Buxmann, Peter (2015):
Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior.
In: Journal of Strategic Information Systems, Elsevier, 24, (1), [Article]

Abstract

Privacy policies determine online social network providers’ options to monetize user data. However, these statements also intrude on users’ privacy and, thus, might reduce their willingness to disclose personal information, which in turn limits the data available for monetization. Given these conflicting interests, we conducted an experimental survey to investigate the relationship between privacy policies and users’ reactions. We show that users’ privacy risk perceptions mediate the effect that changes in policies’ monetization options have on users’ willingness to disclose information. Our findings emphasize privacy policies as a delicate managerial concept for companies relying on data monetization.

Item Type: Article
Erschienen: 2015
Creators: Gerlach, Jin and Widjaja, Thomas and Buxmann, Peter
Title: Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior
Language: English
Abstract:

Privacy policies determine online social network providers’ options to monetize user data. However, these statements also intrude on users’ privacy and, thus, might reduce their willingness to disclose personal information, which in turn limits the data available for monetization. Given these conflicting interests, we conducted an experimental survey to investigate the relationship between privacy policies and users’ reactions. We show that users’ privacy risk perceptions mediate the effect that changes in policies’ monetization options have on users’ willingness to disclose information. Our findings emphasize privacy policies as a delicate managerial concept for companies relying on data monetization.

Journal or Publication Title: Journal of Strategic Information Systems
Volume: 24
Number: 1
Publisher: Elsevier
Uncontrolled Keywords: Privacy Policy, Privacy Risk, Secondary Data Use, Online Social Network
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Software Business & Information Management
Date Deposited: 23 Sep 2014 08:35
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