Buxmann, Peter ; Strube, Jochen ; Pohl, Gerrit (2007)
Cooperative Pricing in Digital Value Chains - The Case of Online Music.
In: Journal of Electronic Commerce Research, 8 (1)
Artikel, Bibliographie
Kurzbeschreibung (Abstract)
In this paper we examine alternative pricing models for digital music from the perspective of the entire music value chain. By analyzing empirical data on the willingness to pay, we show that the turnover from music downloads could be increased by lower prices. However, such a low price strategy can only be realized if the actors of the value chain, i.e. artists, labels, collecting societies, service providers, and online shops act as cooperation partners. We develop a model to find profit-maximizing prices and show how to split up the resulting increasing revenues between the partners of the value chain to assure Pareto-efficient solutions.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 2007 |
| Autor(en): | Buxmann, Peter ; Strube, Jochen ; Pohl, Gerrit |
| Art des Eintrags: | Bibliographie |
| Titel: | Cooperative Pricing in Digital Value Chains - The Case of Online Music |
| Sprache: | Deutsch |
| Publikationsjahr: | Februar 2007 |
| Verlag: | California State University |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Journal of Electronic Commerce Research |
| Jahrgang/Volume einer Zeitschrift: | 8 |
| (Heft-)Nummer: | 1 |
| Zugehörige Links: | |
| Kurzbeschreibung (Abstract): | In this paper we examine alternative pricing models for digital music from the perspective of the entire music value chain. By analyzing empirical data on the willingness to pay, we show that the turnover from music downloads could be increased by lower prices. However, such a low price strategy can only be realized if the actors of the value chain, i.e. artists, labels, collecting societies, service providers, and online shops act as cooperation partners. We develop a model to find profit-maximizing prices and show how to split up the resulting increasing revenues between the partners of the value chain to assure Pareto-efficient solutions. |
| Fachbereich(e)/-gebiet(e): | 01 Fachbereich Rechts- und Wirtschaftswissenschaften 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Wirtschaftsinformatik 20 Fachbereich Informatik 20 Fachbereich Informatik > Information Systems / Wirtschaftsinformatik |
| Hinterlegungsdatum: | 29 Sep 2009 12:24 |
| Letzte Änderung: | 12 Nov 2024 10:36 |
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