Kangasharju, J. ; Heinemann, A. (2006)
Incentives for electronic coupon systems.
International Conference on Mobile Computing and Networking archive. Los Angeles California, USA (25.07.2006-25.07.2006)
doi: 10.1145/1161252.1161268
Konferenzveröffentlichung, Bibliographie
Kurzbeschreibung (Abstract)
Ad hoc networks and peer-to-peer systems typically require many users to participate, in order to leverage the full benefits of the system. In this paper we examine an electronic coupon system, where providers send out coupons, which are passed from user to user. The incentive for users to participate is that they receive bonus points for each redemption of the coupon. The contributions of this paper are two-fold. First, we define a general model for such bonus point -based coupon schemes and derive an optimal strategy which allows each user to determine how many bonus points she should ask for when passing the coupon. Second, we show that our optimal strategy is extremely robust against all other user strategies, and that there is a strong incentive for users to follow our optimal strategy.
| Typ des Eintrags: | Konferenzveröffentlichung |
|---|---|
| Erschienen: | 2006 |
| Autor(en): | Kangasharju, J. ; Heinemann, A. |
| Art des Eintrags: | Bibliographie |
| Titel: | Incentives for electronic coupon systems |
| Sprache: | Englisch |
| Publikationsjahr: | 2006 |
| Ort: | New York, NY, United States |
| Verlag: | ACM |
| Buchtitel: | MobiShare '06: Proceedings of the 1st international workshop on Decentralized resource sharing in mobile computing and networking |
| Veranstaltungstitel: | International Conference on Mobile Computing and Networking archive |
| Veranstaltungsort: | Los Angeles California, USA |
| Veranstaltungsdatum: | 25.07.2006-25.07.2006 |
| DOI: | 10.1145/1161252.1161268 |
| Kurzbeschreibung (Abstract): | Ad hoc networks and peer-to-peer systems typically require many users to participate, in order to leverage the full benefits of the system. In this paper we examine an electronic coupon system, where providers send out coupons, which are passed from user to user. The incentive for users to participate is that they receive bonus points for each redemption of the coupon. The contributions of this paper are two-fold. First, we define a general model for such bonus point -based coupon schemes and derive an optimal strategy which allows each user to determine how many bonus points she should ask for when passing the coupon. Second, we show that our optimal strategy is extremely robust against all other user strategies, and that there is a strong incentive for users to follow our optimal strategy. |
| Fachbereich(e)/-gebiet(e): | 20 Fachbereich Informatik |
| Hinterlegungsdatum: | 20 Nov 2008 08:24 |
| Letzte Änderung: | 03 Dez 2024 11:15 |
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