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Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews

Ahsen, Anette von ; Gauch, Kevin (2022)
Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews.
In: Corporate Reputation Review, 25 (3)
doi: 10.1057/s41299-021-00122-8
Artikel, Bibliographie

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Kurzbeschreibung (Abstract)

Purpose-Led Companies do not exclusively pursue profit-oriented goals, but also orient their actions towards a “higher” purpose. One example of this can be found in contributing to the achievement of social objectives. So far, only a few empirical studies analyze the opportunities and challenges associated with this approach. Accordingly, the present paper examines this approach by means of expert interviews in nine companies. The interview partners evidently believe that, by means of purpose-oriented management, their companies achieve both better financial performance and improved reputation, as well as increased employee motivation. Nevertheless, problems are also identified, in particular the possible trade-offs with profit targets, as well as conflicts due to contradictory stakeholder requirements.

Typ des Eintrags: Artikel
Erschienen: 2022
Autor(en): Ahsen, Anette von ; Gauch, Kevin
Art des Eintrags: Bibliographie
Titel: Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews
Sprache: Englisch
Publikationsjahr: August 2022
Ort: London
Verlag: Palgrave Macmillan
Titel der Zeitschrift, Zeitung oder Schriftenreihe: Corporate Reputation Review
Jahrgang/Volume einer Zeitschrift: 25
(Heft-)Nummer: 3
DOI: 10.1057/s41299-021-00122-8
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Kurzbeschreibung (Abstract):

Purpose-Led Companies do not exclusively pursue profit-oriented goals, but also orient their actions towards a “higher” purpose. One example of this can be found in contributing to the achievement of social objectives. So far, only a few empirical studies analyze the opportunities and challenges associated with this approach. Accordingly, the present paper examines this approach by means of expert interviews in nine companies. The interview partners evidently believe that, by means of purpose-oriented management, their companies achieve both better financial performance and improved reputation, as well as increased employee motivation. Nevertheless, problems are also identified, in particular the possible trade-offs with profit targets, as well as conflicts due to contradictory stakeholder requirements.

Freie Schlagworte: Purpose-Led Company, Beyond profit, Corporate purpose
Zusätzliche Informationen:

Palgrave is part of Springer Nature

Sachgruppe der Dewey Dezimalklassifikatin (DDC): 300 Sozialwissenschaften > 330 Wirtschaft
Fachbereich(e)/-gebiet(e): 01 Fachbereich Rechts- und Wirtschaftswissenschaften
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Rechnungswesen, Controlling und Wirtschaftsprüfung
Hinterlegungsdatum: 01 Okt 2024 10:20
Letzte Änderung: 01 Okt 2024 10:20
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