Mehler, Maren F. ; Ellenrieder, Sara ; Buxmann, Peter (2024)
The Influence of Effort on the Perceived Value of Generative AI: A Study of the IKEA Effect.
32nd European Conference on Information Systems (ECIS). Paphos, Zypern (13.-19.06.2024)
Konferenzveröffentlichung, Bibliographie
Kurzbeschreibung (Abstract)
While the use of Generative Artificial Intelligence (GenAI) aims to automate human tasks, psychology research shows how crucial human effort is for the appreciation of the final results. The so-called “IKEA effect” refers to the increased valuation individuals attribute to self-created products. However, the potential implications of this effect for GenAI have remained unexplored. This study delves into the presence of the IKEA effect in GenAI, specifically focusing on image creation. Through an online experiment involving 174 participants in Germany, we observed that participants valued images higher if more human effort was invested during collaborative co-creation with GenAI. Our findings indicate a significant presence of the IKEA effect, although existing GenAI research primarily focuses on the automation of processes. This discovery emphasizes the importance of understanding user psychology and also offers valuable insights for designing and leveraging GenAI applications.
| Typ des Eintrags: | Konferenzveröffentlichung |
|---|---|
| Erschienen: | 2024 |
| Autor(en): | Mehler, Maren F. ; Ellenrieder, Sara ; Buxmann, Peter |
| Art des Eintrags: | Bibliographie |
| Titel: | The Influence of Effort on the Perceived Value of Generative AI: A Study of the IKEA Effect |
| Sprache: | Englisch |
| Publikationsjahr: | 2024 |
| Ort: | Paphos, Zypern |
| Veranstaltungstitel: | 32nd European Conference on Information Systems (ECIS) |
| Veranstaltungsort: | Paphos, Zypern |
| Veranstaltungsdatum: | 13.-19.06.2024 |
| URL / URN: | https://aisel.aisnet.org/ecis2024/track09_coghbis/track09_co... |
| Kurzbeschreibung (Abstract): | While the use of Generative Artificial Intelligence (GenAI) aims to automate human tasks, psychology research shows how crucial human effort is for the appreciation of the final results. The so-called “IKEA effect” refers to the increased valuation individuals attribute to self-created products. However, the potential implications of this effect for GenAI have remained unexplored. This study delves into the presence of the IKEA effect in GenAI, specifically focusing on image creation. Through an online experiment involving 174 participants in Germany, we observed that participants valued images higher if more human effort was invested during collaborative co-creation with GenAI. Our findings indicate a significant presence of the IKEA effect, although existing GenAI research primarily focuses on the automation of processes. This discovery emphasizes the importance of understanding user psychology and also offers valuable insights for designing and leveraging GenAI applications. |
| Fachbereich(e)/-gebiet(e): | 01 Fachbereich Rechts- und Wirtschaftswissenschaften 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Wirtschaftsinformatik 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Software Business & Information Management |
| Hinterlegungsdatum: | 23 Jul 2024 10:53 |
| Letzte Änderung: | 23 Jul 2024 10:53 |
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