Tian, Baolin ; Gong, Hanwen ; Chen, Zhiyu ; Yu, Xuan ; Pointer, Michael R. ; Yu, Jie ; Yu, Feng ; Liu, Qiang (2024)
Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions.
In: Frontiers in Neuroscience, 2023, 17
doi: 10.26083/tuprints-00027149
Artikel, Zweitveröffentlichung, Verlagsversion
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Kurzbeschreibung (Abstract)
Lipstick is one of the most commonly used cosmetics, which is closely associated with female attractiveness and influences people’s perception and behavior. This study aimed to investigate the impact of light sources, lipstick colors, as well as gender on the subjective assessment of lipstick color products from the prospective of color preference, purchase intention and sexual attractiveness. The correlation between color preference evaluations when applying lipstick on lips and on forearms was also explored. Sixty participants completed their visual assessment of 15 lipsticks worn by 3 models under 5 light sources, with uniformly sampled correlated color temperature (CCT) values ranging from 2,500 K to 6,500 K. The results indicated that the light source significantly influenced color preference and purchase intention, while lipstick color significantly impacted on sexual attractiveness. The interactions between gender and other factors were also observed and are discussed. Compared to men, women were found to be more sensitive to different light sources and hold different attitudes toward different lipstick colors under different CCTs. Interestingly, no significant correlation was found between lipstick color preference ratings on the lips and forearm, which conflicted with the commonly recognized way of lipstick color selection. These findings should contribute to a deeper understanding of the consumer attitude toward lipstick colors and provide a useful reference for lighting design in situations where cosmetics are specified, manufactured, retailed and generally used, both professionally and in the home.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 2024 |
| Autor(en): | Tian, Baolin ; Gong, Hanwen ; Chen, Zhiyu ; Yu, Xuan ; Pointer, Michael R. ; Yu, Jie ; Yu, Feng ; Liu, Qiang |
| Art des Eintrags: | Zweitveröffentlichung |
| Titel: | Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions |
| Sprache: | Englisch |
| Publikationsjahr: | 11 Juni 2024 |
| Ort: | Darmstadt |
| Publikationsdatum der Erstveröffentlichung: | 14 November 2023 |
| Ort der Erstveröffentlichung: | Lausanne |
| Verlag: | Frontiers Media S.A. |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Frontiers in Neuroscience |
| Jahrgang/Volume einer Zeitschrift: | 17 |
| Kollation: | 14 Seiten |
| DOI: | 10.26083/tuprints-00027149 |
| URL / URN: | https://tuprints.ulb.tu-darmstadt.de/27149 |
| Zugehörige Links: | |
| Herkunft: | Zweitveröffentlichung DeepGreen |
| Kurzbeschreibung (Abstract): | Lipstick is one of the most commonly used cosmetics, which is closely associated with female attractiveness and influences people’s perception and behavior. This study aimed to investigate the impact of light sources, lipstick colors, as well as gender on the subjective assessment of lipstick color products from the prospective of color preference, purchase intention and sexual attractiveness. The correlation between color preference evaluations when applying lipstick on lips and on forearms was also explored. Sixty participants completed their visual assessment of 15 lipsticks worn by 3 models under 5 light sources, with uniformly sampled correlated color temperature (CCT) values ranging from 2,500 K to 6,500 K. The results indicated that the light source significantly influenced color preference and purchase intention, while lipstick color significantly impacted on sexual attractiveness. The interactions between gender and other factors were also observed and are discussed. Compared to men, women were found to be more sensitive to different light sources and hold different attitudes toward different lipstick colors under different CCTs. Interestingly, no significant correlation was found between lipstick color preference ratings on the lips and forearm, which conflicted with the commonly recognized way of lipstick color selection. These findings should contribute to a deeper understanding of the consumer attitude toward lipstick colors and provide a useful reference for lighting design in situations where cosmetics are specified, manufactured, retailed and generally used, both professionally and in the home. |
| Freie Schlagworte: | lipstick color, color perception, gender difference, red effect, correlated color temperature |
| ID-Nummer: | Artikel-ID: 1280270 |
| Status: | Verlagsversion |
| URN: | urn:nbn:de:tuda-tuprints-271490 |
| Zusätzliche Informationen: | Sec. Perception Science |
| Sachgruppe der Dewey Dezimalklassifikatin (DDC): | 100 Philosophie und Psychologie > 150 Psychologie 600 Technik, Medizin, angewandte Wissenschaften > 621.3 Elektrotechnik, Elektronik |
| Fachbereich(e)/-gebiet(e): | 18 Fachbereich Elektrotechnik und Informationstechnik 18 Fachbereich Elektrotechnik und Informationstechnik > Adaptive Lichttechnische Systeme und Visuelle Verarbeitung |
| Hinterlegungsdatum: | 11 Jun 2024 11:38 |
| Letzte Änderung: | 17 Jun 2024 12:23 |
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| Suche nach Titel in: | TUfind oder in Google |
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- Assessment of color preference, purchase intention and sexual attractiveness of lipstick colors under multiple lighting conditions. (deposited 11 Jun 2024 11:38) [Gegenwärtig angezeigt]
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