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Transformation of the real estate and construction industry: empirical findings from Germany

Pfnür, Andreas ; Wagner, Benjamin (2024)
Transformation of the real estate and construction industry: empirical findings from Germany.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft, 2020, 90 (7)
doi: 10.26083/tuprints-00023976
Artikel, Zweitveröffentlichung, Verlagsversion

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Kurzbeschreibung (Abstract)

The German real estate and construction industry is facing a transformation, triggered by fundamental changes in technology, the economy and society. The purpose of this paper is to explore how these changes exert pressure to adapt on existing business models, while also offering opportunities for their further development. A model that attributes the transformation of the real estate industry to megatrends, specific structural change drivers, business models and the interaction of the groups of players in the value creation system is developed. The model is tested empirically by a survey. Structural equation modelling is used to measure the impact of various determinants of transformation and the relevance of adaptation strategies to the different groups of players. As a result, the study explains three impact mechanisms of the transformation in the real estate industry. The transformation originates from the occupiers, who need more flexible space and are focusing on holistic solutions that are not provided by the real estate industry. Service providers are striving to increase the efficiency of their traditional processes, rather than evolving new business models or services. The investors recognise the increasing importance of the occupiers but they are rarely pursuing the resulting strategies. Property developers recognise these requirements: their adaptation strategies most strongly question their previous business. For practitioners, the results point out the opportunities and risks of transformation and help to illustrate the need for change. For academicians, the results indicate a way to explain and measure the transformation of a value creation system.

Typ des Eintrags: Artikel
Erschienen: 2024
Autor(en): Pfnür, Andreas ; Wagner, Benjamin
Art des Eintrags: Zweitveröffentlichung
Titel: Transformation of the real estate and construction industry: empirical findings from Germany
Sprache: Englisch
Publikationsjahr: 30 April 2024
Ort: Darmstadt
Publikationsdatum der Erstveröffentlichung: August 2020
Ort der Erstveröffentlichung: Berlin ; Heidelberg
Verlag: Springer
Titel der Zeitschrift, Zeitung oder Schriftenreihe: Journal of Business Economics = Zeitschrift für Betriebswirtschaft
Jahrgang/Volume einer Zeitschrift: 90
(Heft-)Nummer: 7
DOI: 10.26083/tuprints-00023976
URL / URN: https://tuprints.ulb.tu-darmstadt.de/23976
Zugehörige Links:
Herkunft: Zweitveröffentlichung DeepGreen
Kurzbeschreibung (Abstract):

The German real estate and construction industry is facing a transformation, triggered by fundamental changes in technology, the economy and society. The purpose of this paper is to explore how these changes exert pressure to adapt on existing business models, while also offering opportunities for their further development. A model that attributes the transformation of the real estate industry to megatrends, specific structural change drivers, business models and the interaction of the groups of players in the value creation system is developed. The model is tested empirically by a survey. Structural equation modelling is used to measure the impact of various determinants of transformation and the relevance of adaptation strategies to the different groups of players. As a result, the study explains three impact mechanisms of the transformation in the real estate industry. The transformation originates from the occupiers, who need more flexible space and are focusing on holistic solutions that are not provided by the real estate industry. Service providers are striving to increase the efficiency of their traditional processes, rather than evolving new business models or services. The investors recognise the increasing importance of the occupiers but they are rarely pursuing the resulting strategies. Property developers recognise these requirements: their adaptation strategies most strongly question their previous business. For practitioners, the results point out the opportunities and risks of transformation and help to illustrate the need for change. For academicians, the results indicate a way to explain and measure the transformation of a value creation system.

Freie Schlagworte: Real estate management, Real estate transformation, Structural change, Strategic management, Real estate trends
Status: Verlagsversion
URN: urn:nbn:de:tuda-tuprints-239761
Zusätzliche Informationen:

Special Issue: Recent Trends in Real Estate Research

JEL Classification: R30 · O33 · Z10

Sachgruppe der Dewey Dezimalklassifikatin (DDC): 300 Sozialwissenschaften > 330 Wirtschaft
600 Technik, Medizin, angewandte Wissenschaften > 650 Management
Fachbereich(e)/-gebiet(e): 01 Fachbereich Rechts- und Wirtschaftswissenschaften
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete
01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Immobilienwirtschaft und Baubetriebswirtschaftslehre
Hinterlegungsdatum: 30 Apr 2024 09:12
Letzte Änderung: 13 Mai 2024 08:56
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