Kassens-Noor, Eva ; Savolainen, Peter T. ; Gates, Timothy J. ; Cai, Meng ; Decaminada, Travis (2021)
Communicating safety with drivers via dynamic message signs.
In: Transportation research part F : traffic psychology and behaviour, 81
doi: 10.1016/j.trf.2021.06.010
Artikel, Bibliographie
Kurzbeschreibung (Abstract)
In recent years numerous transportation agencies have begun displaying creative safety messages like “get your head out of your apps” on dynamic message signs (DMS). DMS have been used traditionally to provide real-time information about travel times, weather conditions, construction, and incidents. Applying emotional and consequential concepts from protection motivation theory, which has a track record of leading to behavioral changes from public awareness campaigns, this study evaluates how the use of safety messages on DMS impacts driver perceptions. We find that emotions, but not consequences, impact self-reported driving behavior. Further, while drivers reported negative emotions would change their driving habits, positive messages were recalled far more often. Cell phone related messages were recalled most frequently despite being rarely displayed along roadways in Michigan where the study is conducted. Thus, the results support the use of positively themed messages with consequences that drivers perceive as realistic.
| Typ des Eintrags: | Artikel |
|---|---|
| Erschienen: | 2021 |
| Autor(en): | Kassens-Noor, Eva ; Savolainen, Peter T. ; Gates, Timothy J. ; Cai, Meng ; Decaminada, Travis |
| Art des Eintrags: | Bibliographie |
| Titel: | Communicating safety with drivers via dynamic message signs |
| Sprache: | Englisch |
| Publikationsjahr: | 1 August 2021 |
| Verlag: | Elsevier |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Transportation research part F : traffic psychology and behaviour |
| Jahrgang/Volume einer Zeitschrift: | 81 |
| DOI: | 10.1016/j.trf.2021.06.010 |
| Kurzbeschreibung (Abstract): | In recent years numerous transportation agencies have begun displaying creative safety messages like “get your head out of your apps” on dynamic message signs (DMS). DMS have been used traditionally to provide real-time information about travel times, weather conditions, construction, and incidents. Applying emotional and consequential concepts from protection motivation theory, which has a track record of leading to behavioral changes from public awareness campaigns, this study evaluates how the use of safety messages on DMS impacts driver perceptions. We find that emotions, but not consequences, impact self-reported driving behavior. Further, while drivers reported negative emotions would change their driving habits, positive messages were recalled far more often. Cell phone related messages were recalled most frequently despite being rarely displayed along roadways in Michigan where the study is conducted. Thus, the results support the use of positively themed messages with consequences that drivers perceive as realistic. |
| Zusätzliche Informationen: | Schreibfehler des Autorennamens: "Deaminada": korrekt: "Decaminada" |
| Fachbereich(e)/-gebiet(e): | 13 Fachbereich Bau- und Umweltingenieurwissenschaften 13 Fachbereich Bau- und Umweltingenieurwissenschaften > Verbund Institute für Verkehr 13 Fachbereich Bau- und Umweltingenieurwissenschaften > Verbund Institute für Verkehr > Institut für Verkehrsplanung und Verkehrstechnik |
| Hinterlegungsdatum: | 27 Mär 2024 12:28 |
| Letzte Änderung: | 27 Mär 2024 12:46 |
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