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What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking

Kröger, Jacob Leon ; Lutz, Otto Hans-Martin ; Müller, Florian
Hrsg.: Friedewald, Michael ; Önen, Melek ; Lievens, Eva ; Krenn, Stephan ; Fricker, Samue (2020)
What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking.
14th Annual IFIP Summer School on Privacy and Identity Management. Windisch, Switzerland (19.08.2019-23.08.2019)
doi: 10.1007/978-3-030-42504-3_15
Konferenzveröffentlichung, Bibliographie

Kurzbeschreibung (Abstract)

Technologies to measure gaze direction and pupil reactivity have become efficient, cheap, and compact and are finding increasing use in many fields, including gaming, marketing, driver safety, military, and healthcare. Besides offering numerous useful applications, the rapidly expanding technology raises serious privacy concerns. Through the lens of advanced data analytics, gaze patterns can reveal much more information than a user wishes and expects to give away. Drawing from a broad range of scientific disciplines, this paper provides a structured overview of personal data that can be inferred from recorded eye activities. Our analysis of the literature shows that eye tracking data may implicitly contain information about a user’s biometric identity, gender, age, ethnicity, body weight, personality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences. Certain eye tracking measures may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions. By portraying the richness and sensitivity of gaze data, this paper provides an important basis for consumer education, privacy impact assessments, and further research into the societal implications of eye tracking.

Typ des Eintrags: Konferenzveröffentlichung
Erschienen: 2020
Herausgeber: Friedewald, Michael ; Önen, Melek ; Lievens, Eva ; Krenn, Stephan ; Fricker, Samue
Autor(en): Kröger, Jacob Leon ; Lutz, Otto Hans-Martin ; Müller, Florian
Art des Eintrags: Bibliographie
Titel: What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking
Sprache: Englisch
Publikationsjahr: 6 März 2020
Verlag: Springer
Titel der Zeitschrift, Zeitung oder Schriftenreihe: Springer
Jahrgang/Volume einer Zeitschrift: 576
Buchtitel: Privacy and Identity Management. Data for Better Living: AI and Privacy
Reihe: IFIP Advances in Information and Communication Technology
Band einer Reihe: 576
Veranstaltungstitel: 14th Annual IFIP Summer School on Privacy and Identity Management
Veranstaltungsort: Windisch, Switzerland
Veranstaltungsdatum: 19.08.2019-23.08.2019
DOI: 10.1007/978-3-030-42504-3_15
URL / URN: https://link.springer.com/chapter/10.1007%2F978-3-030-42504-...
Kurzbeschreibung (Abstract):

Technologies to measure gaze direction and pupil reactivity have become efficient, cheap, and compact and are finding increasing use in many fields, including gaming, marketing, driver safety, military, and healthcare. Besides offering numerous useful applications, the rapidly expanding technology raises serious privacy concerns. Through the lens of advanced data analytics, gaze patterns can reveal much more information than a user wishes and expects to give away. Drawing from a broad range of scientific disciplines, this paper provides a structured overview of personal data that can be inferred from recorded eye activities. Our analysis of the literature shows that eye tracking data may implicitly contain information about a user’s biometric identity, gender, age, ethnicity, body weight, personality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences. Certain eye tracking measures may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions. By portraying the richness and sensitivity of gaze data, this paper provides an important basis for consumer education, privacy impact assessments, and further research into the societal implications of eye tracking.

Fachbereich(e)/-gebiet(e): DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Graduiertenkolleg 2050 Privacy and Trust for Mobile Users
Hinterlegungsdatum: 10 Feb 2022 09:47
Letzte Änderung: 10 Feb 2022 09:47
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