Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias (2019)
On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market.
14. Interantionale Tagung Wirtschaftsinformatik. Siegen, Germany (23.02.2019-27.02.2019)
Konferenzveröffentlichung, Zweitveröffentlichung
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Kurzbeschreibung (Abstract)
Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches.
Typ des Eintrags: | Konferenzveröffentlichung |
---|---|
Erschienen: | 2019 |
Autor(en): | Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias |
Art des Eintrags: | Zweitveröffentlichung |
Titel: | On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market |
Sprache: | Englisch |
Publikationsjahr: | 25 Februar 2019 |
Ort: | Darmstadt |
Publikationsdatum der Erstveröffentlichung: | 2019 |
Verlag: | Universitätsverlag Siegen |
Titel der Zeitschrift, Zeitung oder Schriftenreihe: | Wirtschaftsinformatik 2019 |
Buchtitel: | Human Practice. Digital Ecologies. Our Future. |
Veranstaltungstitel: | 14. Interantionale Tagung Wirtschaftsinformatik |
Veranstaltungsort: | Siegen, Germany |
Veranstaltungsdatum: | 23.02.2019-27.02.2019 |
URL / URN: | https://tuprints.ulb.tu-darmstadt.de/8515 |
Zugehörige Links: | |
Kurzbeschreibung (Abstract): | Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches. |
URN: | urn:nbn:de:tuda-tuprints-85151 |
Zusätzliche Informationen: | 2nd, updated version, fixing a typo in Table 1 |
Sachgruppe der Dewey Dezimalklassifikatin (DDC): | 000 Allgemeines, Informatik, Informationswissenschaft > 004 Informatik 300 Sozialwissenschaften > 330 Wirtschaft |
Fachbereich(e)/-gebiet(e): | 20 Fachbereich Informatik 20 Fachbereich Informatik > Sichere Mobile Netze DFG-Graduiertenkollegs DFG-Graduiertenkollegs > Graduiertenkolleg 2050 Privacy and Trust for Mobile Users |
Hinterlegungsdatum: | 10 Mär 2019 20:55 |
Letzte Änderung: | 13 Feb 2024 15:01 |
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