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How to Overcome the Market Entrance Barrier and Achieve the Market Breakthrough in AAL

Wichert, Reiner ; Furfari, Francesco ; Kung, Antonio ; Tazari, Mohammad-Reza (2012)
How to Overcome the Market Entrance Barrier and Achieve the Market Breakthrough in AAL.
Ambient Assisted Living.
doi: 10.1007/978-3-642-27491-6_25
Konferenzveröffentlichung, Bibliographie

Kurzbeschreibung (Abstract)

Since the changing demographics the European Commission as well as near all national funding organisations see the necessity to support assisted technologies through huge funding instruments. Despite its tremendous market potential, AAL (Ambient Assisted Living) is still on the cusp of a mainstream break-through. A lack of viable business models is considered almost unanimously to be the greatest market obstacle to a broad implementation of innovative AAL systems. This paper describes the sustainable approach by universAAL and AALOA to overcome this market entrance barrier by mobilizing the AAL community and influencing the funding programs to achieve the market breakthrough in AAL.

Typ des Eintrags: Konferenzveröffentlichung
Erschienen: 2012
Autor(en): Wichert, Reiner ; Furfari, Francesco ; Kung, Antonio ; Tazari, Mohammad-Reza
Art des Eintrags: Bibliographie
Titel: How to Overcome the Market Entrance Barrier and Achieve the Market Breakthrough in AAL
Sprache: Englisch
Publikationsjahr: 2012
Verlag: Springer, Berlin, Heidelberg, New York
Reihe: Advanced Technologies and Societal Change
Veranstaltungstitel: Ambient Assisted Living
DOI: 10.1007/978-3-642-27491-6_25
Kurzbeschreibung (Abstract):

Since the changing demographics the European Commission as well as near all national funding organisations see the necessity to support assisted technologies through huge funding instruments. Despite its tremendous market potential, AAL (Ambient Assisted Living) is still on the cusp of a mainstream break-through. A lack of viable business models is considered almost unanimously to be the greatest market obstacle to a broad implementation of innovative AAL systems. This paper describes the sustainable approach by universAAL and AALOA to overcome this market entrance barrier by mobilizing the AAL community and influencing the funding programs to achieve the market breakthrough in AAL.

Freie Schlagworte: Business Field: Digital society, Research Area: Semantics in the modeling process, Ambient assisted living (AAL), Standardization, Market potentials, Business models, Reference architectures, AAL reference platform, Market breakthrough
Fachbereich(e)/-gebiet(e): 20 Fachbereich Informatik
20 Fachbereich Informatik > Graphisch-Interaktive Systeme
Hinterlegungsdatum: 12 Nov 2018 11:16
Letzte Änderung: 12 Nov 2018 11:16
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