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A "Wind of Change" - Shaping Public Opinion of the "Arab Spring" Using Metaphors

Núñez, Alexandra and Gerloff, Malte and Do Dinh, Erik-Lân and Rapp, Andrea and Gehring, Petra and Gurevych, Iryna (2017):
A "Wind of Change" - Shaping Public Opinion of the "Arab Spring" Using Metaphors.
In: Proceedings of the Digital Humanities 2017, ADHO, Montréal, Canada, [Online-Edition: https://dh2017.adho.org/abstracts/041/041.pdf],
[Conference or Workshop Item]

Abstract

How does mass media affect the way we think about controversial topics such as the “Arab Spring”? What persuasive role do metaphors play especially in opinion pieces? We analyze how the political events of the years 2010–2011 in the Middle East and North Africa Region (“Arab Spring”) are categorized and assessed using metaphorical constructions in newspaper opinion pieces. We show ways in which particularly the use of metaphors reveals how the media tried to achieve acceptance for the events based on our cultural models (Quinn and Holland, 1987), which are grounded on our western knowledge. To this end, we constructed a pipeline that automatically detects (and filters) metaphors appearing within certain grammatical constructions, before clustering them by presumed source and target domains (Conceptual Metaphor Theory, Lakoff and Johnson, 1980). The results give us insights into how the “Arab Spring” is metaphorically structured by semantic clusters in opinion pieces.

Item Type: Conference or Workshop Item
Erschienen: 2017
Creators: Núñez, Alexandra and Gerloff, Malte and Do Dinh, Erik-Lân and Rapp, Andrea and Gehring, Petra and Gurevych, Iryna
Title: A "Wind of Change" - Shaping Public Opinion of the "Arab Spring" Using Metaphors
Language: English
Abstract:

How does mass media affect the way we think about controversial topics such as the “Arab Spring”? What persuasive role do metaphors play especially in opinion pieces? We analyze how the political events of the years 2010–2011 in the Middle East and North Africa Region (“Arab Spring”) are categorized and assessed using metaphorical constructions in newspaper opinion pieces. We show ways in which particularly the use of metaphors reveals how the media tried to achieve acceptance for the events based on our cultural models (Quinn and Holland, 1987), which are grounded on our western knowledge. To this end, we constructed a pipeline that automatically detects (and filters) metaphors appearing within certain grammatical constructions, before clustering them by presumed source and target domains (Conceptual Metaphor Theory, Lakoff and Johnson, 1980). The results give us insights into how the “Arab Spring” is metaphorically structured by semantic clusters in opinion pieces.

Title of Book: Proceedings of the Digital Humanities 2017
Publisher: ADHO
Uncontrolled Keywords: Knowledge Discovery in Scientific Literature;LangTech4eHum;UKP_reviewed;UKP_a_LangTech4eHum;reviewed;CEDIFOR
Divisions: 20 Department of Computer Science
20 Department of Computer Science > Ubiquitous Knowledge Processing
Event Location: Montréal, Canada
Date Deposited: 09 Jan 2017 14:23
Official URL: https://dh2017.adho.org/abstracts/041/041.pdf
Identification Number: TUD-CS-2017-0016
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