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Making the Most of Customer Product Reviews

Volk, Florian and Pitzschel, Janette and Mühlhäuser, Max
Berntzen, Lasse and Böhm, Stephan (eds.) (2014):
Making the Most of Customer Product Reviews.
In: 7th International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services (CENTRIC 2014), IARIA, Nice, France, ISBN 978-1-61208-369-8,
[Conference or Workshop Item]

Abstract

Online product reviews are a twofold user-centric instrument: reviews are written by users and, furthermore, aid other users with their purchase decisions. Moreover, detailed product reviews that rate product parts help retailers in improving products by identifying reasons for defects. In this paper, we report, analyse, and discuss the results and findings of two user studies (160 and 229 participants respectively). We contribute findings on customer reviewing behaviour and on improving reviews to include ratings for product parts. Furthermore, we analyse reviewing incentives and evaluate an alternative review system that presents its users with a list of known problems that they can select from.

Item Type: Conference or Workshop Item
Erschienen: 2014
Editors: Berntzen, Lasse and Böhm, Stephan
Creators: Volk, Florian and Pitzschel, Janette and Mühlhäuser, Max
Title: Making the Most of Customer Product Reviews
Language: German
Abstract:

Online product reviews are a twofold user-centric instrument: reviews are written by users and, furthermore, aid other users with their purchase decisions. Moreover, detailed product reviews that rate product parts help retailers in improving products by identifying reasons for defects. In this paper, we report, analyse, and discuss the results and findings of two user studies (160 and 229 participants respectively). We contribute findings on customer reviewing behaviour and on improving reviews to include ratings for product parts. Furthermore, we analyse reviewing incentives and evaluate an alternative review system that presents its users with a list of known problems that they can select from.

Journal or Publication Title: The Seventh Intdernatio
Title of Book: 7th International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services (CENTRIC 2014)
Volume: 1
Number: 1
Publisher: IARIA
ISBN: 978-1-61208-369-8
Uncontrolled Keywords: - SST - Area Smart Security and Trust;- SST: CASED:
Divisions: LOEWE > LOEWE-Zentren > CASED – Center for Advanced Security Research Darmstadt
20 Department of Computer Science > Telecooperation
LOEWE > LOEWE-Zentren
20 Department of Computer Science
LOEWE
Event Location: Nice, France
Date Deposited: 31 Dec 2016 12:59
Identification Number: TUD-CS-2014-0932
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