Volk, Florian ; Pitzschel, Janette ; Mühlhäuser, Max
Hrsg.: Berntzen, Lasse ; Böhm, Stephan (2014)
Making the Most of Customer Product Reviews.
Nice, France
Konferenzveröffentlichung, Bibliographie
Kurzbeschreibung (Abstract)
Online product reviews are a twofold user-centric instrument: reviews are written by users and, furthermore, aid other users with their purchase decisions. Moreover, detailed product reviews that rate product parts help retailers in improving products by identifying reasons for defects. In this paper, we report, analyse, and discuss the results and findings of two user studies (160 and 229 participants respectively). We contribute findings on customer reviewing behaviour and on improving reviews to include ratings for product parts. Furthermore, we analyse reviewing incentives and evaluate an alternative review system that presents its users with a list of known problems that they can select from.
| Typ des Eintrags: | Konferenzveröffentlichung |
|---|---|
| Erschienen: | 2014 |
| Herausgeber: | Berntzen, Lasse ; Böhm, Stephan |
| Autor(en): | Volk, Florian ; Pitzschel, Janette ; Mühlhäuser, Max |
| Art des Eintrags: | Bibliographie |
| Titel: | Making the Most of Customer Product Reviews |
| Sprache: | Deutsch |
| Publikationsjahr: | 2014 |
| Verlag: | IARIA |
| Titel der Zeitschrift, Zeitung oder Schriftenreihe: | The Seventh Intdernatio |
| (Heft-)Nummer: | 1 |
| Buchtitel: | 7th International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services (CENTRIC 2014) |
| Band einer Reihe: | 1 |
| Veranstaltungsort: | Nice, France |
| Kurzbeschreibung (Abstract): | Online product reviews are a twofold user-centric instrument: reviews are written by users and, furthermore, aid other users with their purchase decisions. Moreover, detailed product reviews that rate product parts help retailers in improving products by identifying reasons for defects. In this paper, we report, analyse, and discuss the results and findings of two user studies (160 and 229 participants respectively). We contribute findings on customer reviewing behaviour and on improving reviews to include ratings for product parts. Furthermore, we analyse reviewing incentives and evaluate an alternative review system that presents its users with a list of known problems that they can select from. |
| Freie Schlagworte: | - SST - Area Smart Security and Trust;- SST: CASED: |
| ID-Nummer: | TUD-CS-2014-0932 |
| Fachbereich(e)/-gebiet(e): | 20 Fachbereich Informatik 20 Fachbereich Informatik > Telekooperation LOEWE LOEWE > LOEWE-Zentren LOEWE > LOEWE-Zentren > CASED – Center for Advanced Security Research Darmstadt |
| Hinterlegungsdatum: | 31 Dez 2016 12:59 |
| Letzte Änderung: | 14 Jun 2021 06:14 |
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