Zhou, Wenyan ; Hinz, Oliver ; Benlian, Alexander (2018):
The impact of the package-opening process on product returns.
In: Business Research, 11 (2), pp. 279-308. DOI: 10.1007/s40685-017-0055-x,
[Article]

Zhou, Wenyan (2018):
The Two-Stage Decision Process During Online Purchasing -Empirical and Observation Field Studies on Cognitive, Affective and Behavior Outcomes.
Darmstadt, Technische Universität,
[Ph.D. Thesis]

Zhou, Wenyan ; Hinz, Oliver (2016):
Determining Profit-Optimizing Return Policies - A Two-Step Approach on Data from Taobao.com.
In: Electronic Markets, 26 (2), pp. 103-114. [Article]

Hinz, Oliver ; Schlereth, Christian ; Zhou, Wenyan (2015):
Fostering the adoption of electric vehicles by providing complementary mobility services: a two-step approach using Best–Worst Scaling and Dual Response.
In: Journal of Business Economics, 85 (8), pp. 921-951. ISSN 0044-2372,
DOI: 10.1007/s11573-015-0765-5,
[Article]

Hinz, Oliver ; Schlereth, Christian ; Zhou, Wenyan (2015):
Fostering the Adoption of Electric Vehicles by Providing Complementary Mobility Services: A Two-Step Approach using Best-Worst Scaling and Dual Response.
In: Journal of Business Economics, 85 (8), pp. 921-951. Springer, [Article]

Chen, Zhihao ; Yu, Silu ; Zhao, Li ; Zhou, Wenyan (2013):
Opportunistic Claiming Behavior in Two-sided Market.
In: 12th Wuhan International Conference on E-Business, China,
[Conference or Workshop Item]