Salzmann, Edmund ; Kock, Alexander (2020):
When Customer Ethnography is Good for You - A Contingency Perspective.
In: Industrial Marketing Management, 88, pp. 366-377. [Article]

Gretsch, Oliver ; Salzmann, Edmund ; Kock, Alexander (2019):
University-Industry Collaboration and Front-end Success: The Moderating Effects of Innovativeness and Parallel Cross-firm Collaboration.
In: R&D Management, 49 (5), pp. 835-849. [Article]