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The Impact of Content Sentiment and Emotionality on Content Virality

Heimbach, Irina and Hinz, Oliver (2016):
The Impact of Content Sentiment and Emotionality on Content Virality.
In: International Journal of Research in Marketing, 33 (3), pp. 695-701. [Article]

Item Type: Article
Erschienen: 2016
Creators: Heimbach, Irina and Hinz, Oliver
Title: The Impact of Content Sentiment and Emotionality on Content Virality
Language: English
Journal or Publication Title: International Journal of Research in Marketing
Journal volume: 33
Number: 3
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 10 Jan 2017 13:15
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