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New Product Adoption in Social Networks: Why Direction Matters

Hinz, Oliver and Schulze, Christian and Takac, Carsten (2014):
New Product Adoption in Social Networks: Why Direction Matters.
In: Journal of Business Research (JBR), 67 (1), pp. 2836-2844. [Article]

Item Type: Article
Erschienen: 2014
Creators: Hinz, Oliver and Schulze, Christian and Takac, Carsten
Title: New Product Adoption in Social Networks: Why Direction Matters
Language: English
Journal or Publication Title: Journal of Business Research (JBR)
Journal volume: 67
Number: 1
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 07 Jan 2015 12:23
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