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Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69

Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd (2011):
Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69.
In: Journal of Management Information Systems (JMIS), 27 (4), pp. 43-69. [Article]

Item Type: Article
Erschienen: 2011
Creators: Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd
Title: Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
Language: German
Journal or Publication Title: Journal of Management Information Systems (JMIS)
Journal volume: 27
Number: 4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Innovation & Enrepreneurial Marketing
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 17 Dec 2013 12:58
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