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Drivers of the Long Tail Phenomenon: An Empirical Analysis

Hinz, Oliver and Eckert, Jochen and Skiera, Bernd (2011):
Drivers of the Long Tail Phenomenon: An Empirical Analysis.
In: Journal of Management Information Systems (JMIS), 27 (4), pp. 43-69. [Article]

Item Type: Article
Erschienen: 2011
Creators: Hinz, Oliver and Eckert, Jochen and Skiera, Bernd
Title: Drivers of the Long Tail Phenomenon: An Empirical Analysis
Language: English
Journal or Publication Title: Journal of Management Information Systems (JMIS)
Journal volume: 27
Number: 4
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 07 Feb 2012 13:47
Additional Information:

VHB-Jourqual A

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