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An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness

Zacharias, Nicolas (2011)
An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness.
Technische Universität Darmstadt
Ph.D. Thesis, Bibliographie

Item Type: Ph.D. Thesis
Erschienen: 2011
Creators: Zacharias, Nicolas
Type of entry: Bibliographie
Title: An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness
Language: English
Referees: Stock-Homburg, Prof. Dr. Ruth
Date: 2011
Place of Publication: Wiesbaden
Publisher: Gabler
Additional Information:

Darmstadt, Techn. Univ., Diss. 2011

Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 01 Dec 2011 11:55
Last Modified: 05 Mar 2013 09:56
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Referees: Stock-Homburg, Prof. Dr. Ruth
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