Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth (2007)
How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities.
In: Journal of the Academy of Marketing Science (JAMS), 35 (4)
Article, Bibliographie
| Item Type: | Article |
|---|---|
| Erschienen: | 2007 |
| Creators: | Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth |
| Type of entry: | Bibliographie |
| Title: | How to Get Lost Customers Back? Insights into Customer Relationship Revival Activities |
| Language: | English |
| Date: | 2007 |
| Journal or Publication Title: | Journal of the Academy of Marketing Science (JAMS) |
| Volume of the journal: | 35 |
| Issue Number: | 4 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 24 Aug 2009 15:57 |
| Last Modified: | 26 Aug 2018 21:24 |
| PPN: | |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
 |
Send an inquiry |
Options (only for editors)
 |
Show editorial Details |
Drucken
Impressum