Stock-Homburg, Ruth ; Schultz, Christian (2008)
The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy.
In: Proceedings of the American Marketing Association 2009 Winter Educators’ Conference
Article, Bibliographie
| Item Type: | Article |
|---|---|
| Erschienen: | 2008 |
| Creators: | Stock-Homburg, Ruth ; Schultz, Christian |
| Type of entry: | Bibliographie |
| Title: | The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy |
| Language: | English |
| Date: | 2008 |
| Journal or Publication Title: | Proceedings of the American Marketing Association 2009 Winter Educators’ Conference |
| Divisions: | 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics |
| Date Deposited: | 24 Aug 2009 16:00 |
| Last Modified: | 05 Mar 2013 09:22 |
| PPN: | |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
 |
Send an inquiry |
Options (only for editors)
 |
Show editorial Details |
Drucken
Impressum