Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth (2007)
How to get lost costumers back? Insights into customer relationship revival activities.
In: Journal of the Academy of Marketing Science (JAMS), 35
Article, Bibliographie
| Item Type: | Article |
|---|---|
| Erschienen: | 2007 |
| Creators: | Homburg, Christian ; Hoyer, Wayne ; Stock-Homburg, Ruth |
| Type of entry: | Bibliographie |
| Title: | How to get lost costumers back? Insights into customer relationship revival activities |
| Language: | German |
| Date: | 2007 |
| Journal or Publication Title: | Journal of the Academy of Marketing Science (JAMS) |
| Volume of the journal: | 35 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 20 Nov 2008 08:26 |
| Last Modified: | 20 Feb 2020 13:23 |
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