Specht, Günter ; Woodside, Arch G. ; Mühlbacher, Hans ; Wahlbin, Clas (2004):
Upstream and direct influences on new product performance in European hightech industrial firms.
In: Advances in business marketing and purchasing, 13, pp. 78 S.. [Article]
| Item Type: | Article |
|---|---|
| Erschienen: | 2004 |
| Creators: | Specht, Günter ; Woodside, Arch G. ; Mühlbacher, Hans ; Wahlbin, Clas |
| Title: | Upstream and direct influences on new product performance in European hightech industrial firms |
| Language: | English |
| Journal or Publication Title: | Advances in business marketing and purchasing |
| Volume of the journal: | 13 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 20 Nov 2008 08:18 |
| License: | [undefiniert] |
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