Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias (2019)
On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market.
14. Interantionale Tagung Wirtschaftsinformatik. Siegen, Germany (23.-27.02.2019)
Conference or Workshop Item, Bibliographie
This is the latest version of this item.
Abstract
Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches.
| Item Type: | Conference or Workshop Item |
|---|---|
| Erschienen: | 2019 |
| Creators: | Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias |
| Type of entry: | Bibliographie |
| Title: | On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market |
| Language: | English |
| Date: | 2019 |
| Place of Publication: | Darmstadt |
| Publisher: | Universitätsverlag Siegen |
| Journal or Publication Title: | Wirtschaftsinformatik 2019 |
| Book Title: | Human Practice. Digital Ecologies. Our Future. |
| Event Title: | 14. Interantionale Tagung Wirtschaftsinformatik |
| Event Location: | Siegen, Germany |
| Event Dates: | 23.-27.02.2019 |
| Corresponding Links: | |
| Abstract: | Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches. |
| Additional Information: | 2nd, updated version, fixing a typo in Table 1 |
| Classification DDC: | 000 Generalities, computers, information > 004 Computer science 300 Social sciences > 330 Economics |
| Divisions: | 20 Department of Computer Science 20 Department of Computer Science > Sichere Mobile Netze DFG-Graduiertenkollegs DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users |
| Date Deposited: | 02 Aug 2024 12:33 |
| Last Modified: | 02 Aug 2024 12:33 |
| PPN: | |
| Export: | |
| Suche nach Titel in: | TUfind oder in Google |
Available Versions of this Item
-
On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market. (deposited 10 Mar 2019 20:55)
- On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market. (deposited 02 Aug 2024 12:33) [Currently Displayed]
 |
Send an inquiry |
Options (only for editors)
 |
Show editorial Details |
Drucken
Impressum