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Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices

Gerber, Nina ; Stöver, Alina ; Peschke, Justin ; Zimmermann, Verena (2023)
Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices.
In: ACM Transactions on Computer-Human Interaction
doi: 10.1145/3617363
Article, Bibliographie

Abstract

Legal frameworks rely on users to make an informed decision about data collection, e.g., by accepting or declining the use of tracking technologies. In practice, however, users hardly interact with tracking consent notices on a deliberate website per website level, but usually accept or decline optional tracking technologies altogether in a habituated behavior. We explored the potential of three different nudge types (color highlighting, social cue, timer) and default settings to interrupt this auto-response in an experimental between-subject design with 167 participants. We did not find statistically significant differences regarding the buttons clicked. Our results showed that opt-in default settings significantly decrease tracking technology use acceptance rates. These results are a first step towards understanding the effects of different nudging concepts on users’ interaction with tracking consent notices.

Item Type: Article
Erschienen: 2023
Creators: Gerber, Nina ; Stöver, Alina ; Peschke, Justin ; Zimmermann, Verena
Type of entry: Bibliographie
Title: Don’t accept all and continue: Exploring nudges for more deliberate interaction with tracking consent notices
Language: German
Date: 2023
Publisher: ACM Press
Journal or Publication Title: ACM Transactions on Computer-Human Interaction
DOI: 10.1145/3617363
URL / URN: https://dl.acm.org/doi/10.1145/3617363
Abstract:

Legal frameworks rely on users to make an informed decision about data collection, e.g., by accepting or declining the use of tracking technologies. In practice, however, users hardly interact with tracking consent notices on a deliberate website per website level, but usually accept or decline optional tracking technologies altogether in a habituated behavior. We explored the potential of three different nudge types (color highlighting, social cue, timer) and default settings to interrupt this auto-response in an experimental between-subject design with 167 participants. We did not find statistically significant differences regarding the buttons clicked. Our results showed that opt-in default settings significantly decrease tracking technology use acceptance rates. These results are a first step towards understanding the effects of different nudging concepts on users’ interaction with tracking consent notices.

Divisions: DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users
Profile Areas
Profile Areas > Cybersecurity (CYSEC)
03 Department of Human Sciences
Forschungsfelder
Forschungsfelder > Information and Intelligence
Forschungsfelder > Information and Intelligence > Cybersecurity & Privacy
03 Department of Human Sciences > Institute for Psychology
03 Department of Human Sciences > Institute for Psychology > Engineering psychology research group!
Date Deposited: 18 Sep 2023 12:47
Last Modified: 19 Sep 2023 06:02
PPN: 511719515
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