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What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking

Kröger, Jacob Leon ; Lutz, Otto Hans-Martin ; Müller, Florian
Friedewald, Michael ; Önen, Melek ; Lievens, Eva ; Krenn, Stephan ; Fricker, Samue (eds.) (2020):
What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking.
In: IFIP Advances in Information and Communication Technology, 576, In: Privacy and Identity Management. Data for Better Living: AI and Privacy, pp. 226-241,
Springer, 14th Annual IFIP Summer School on Privacy and Identity Management, Windisch, Switzerland, 19.-23.08.2019, ISBN 978-3-030-42503-6,
DOI: 10.1007/978-3-030-42504-3_15,
[Conference or Workshop Item]

Abstract

Technologies to measure gaze direction and pupil reactivity have become efficient, cheap, and compact and are finding increasing use in many fields, including gaming, marketing, driver safety, military, and healthcare. Besides offering numerous useful applications, the rapidly expanding technology raises serious privacy concerns. Through the lens of advanced data analytics, gaze patterns can reveal much more information than a user wishes and expects to give away. Drawing from a broad range of scientific disciplines, this paper provides a structured overview of personal data that can be inferred from recorded eye activities. Our analysis of the literature shows that eye tracking data may implicitly contain information about a user’s biometric identity, gender, age, ethnicity, body weight, personality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences. Certain eye tracking measures may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions. By portraying the richness and sensitivity of gaze data, this paper provides an important basis for consumer education, privacy impact assessments, and further research into the societal implications of eye tracking.

Item Type: Conference or Workshop Item
Erschienen: 2020
Editors: Friedewald, Michael ; Önen, Melek ; Lievens, Eva ; Krenn, Stephan ; Fricker, Samue
Creators: Kröger, Jacob Leon ; Lutz, Otto Hans-Martin ; Müller, Florian
Title: What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking
Language: English
Abstract:

Technologies to measure gaze direction and pupil reactivity have become efficient, cheap, and compact and are finding increasing use in many fields, including gaming, marketing, driver safety, military, and healthcare. Besides offering numerous useful applications, the rapidly expanding technology raises serious privacy concerns. Through the lens of advanced data analytics, gaze patterns can reveal much more information than a user wishes and expects to give away. Drawing from a broad range of scientific disciplines, this paper provides a structured overview of personal data that can be inferred from recorded eye activities. Our analysis of the literature shows that eye tracking data may implicitly contain information about a user’s biometric identity, gender, age, ethnicity, body weight, personality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences. Certain eye tracking measures may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions. By portraying the richness and sensitivity of gaze data, this paper provides an important basis for consumer education, privacy impact assessments, and further research into the societal implications of eye tracking.

Journal or Publication Title: Springer
Book Title: Privacy and Identity Management. Data for Better Living: AI and Privacy
Series: IFIP Advances in Information and Communication Technology
Series Volume: 576
Volume of the journal: 576
Publisher: Springer
ISBN: 978-3-030-42503-6
Divisions: DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users
Event Title: 14th Annual IFIP Summer School on Privacy and Identity Management
Event Location: Windisch, Switzerland
Event Dates: 19.-23.08.2019
Date Deposited: 10 Feb 2022 09:47
DOI: 10.1007/978-3-030-42504-3_15
URL / URN: https://link.springer.com/chapter/10.1007%2F978-3-030-42504-...
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