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A Mobile Visual Analytics Approach for Instant Trend Analysis in Mobile Contexts

Burkhardt, Dirk and Nazemi, Kawa and Kuijper, Arjan and Ginters, Egils (2019):
A Mobile Visual Analytics Approach for Instant Trend Analysis in Mobile Contexts.
In: Proceedings of the International Conference of the Virtual and Augmented Reality in Education, pp. 11-19,
CAL-TEK SRL, 5th International Conference of the Virtual and Augmented Reality in Education (VARE2019), Lisbon, Portugal, 18.-20.09.2019, ISBN 978-88-85741-41-6,
DOI: 10.5281/zenodo.3473041,
[Conference or Workshop Item]

Abstract

The awareness of market trends becomes relevant for a broad number of market branches, in particular the more they are challenged by the digitalization. Trend analysis solutions help business executives identifying upcoming trends early. But solid market analysis takes their time and are often not available on consulting or strategy discussions. This circumstance often leads to unproductive debates where no clear strategy, technology etc. could be identified. Therefore, we propose a mobile visual trend analysis approach that enables a quick trend analysis to identify at least the most relevant and irrelevant aspects to focus debates on the relevant options. To enable an analysis like this, the exhausting analysis on powerful workstations with large screens has to adopted to mobile devices within a mobile behavior. Our main contribution is the therefore a new approach of a mobile knowledge cockpit, which provides different analytical visualizations within and intuitive interaction design.

Item Type: Conference or Workshop Item
Erschienen: 2019
Creators: Burkhardt, Dirk and Nazemi, Kawa and Kuijper, Arjan and Ginters, Egils
Title: A Mobile Visual Analytics Approach for Instant Trend Analysis in Mobile Contexts
Language: English
Abstract:

The awareness of market trends becomes relevant for a broad number of market branches, in particular the more they are challenged by the digitalization. Trend analysis solutions help business executives identifying upcoming trends early. But solid market analysis takes their time and are often not available on consulting or strategy discussions. This circumstance often leads to unproductive debates where no clear strategy, technology etc. could be identified. Therefore, we propose a mobile visual trend analysis approach that enables a quick trend analysis to identify at least the most relevant and irrelevant aspects to focus debates on the relevant options. To enable an analysis like this, the exhausting analysis on powerful workstations with large screens has to adopted to mobile devices within a mobile behavior. Our main contribution is the therefore a new approach of a mobile knowledge cockpit, which provides different analytical visualizations within and intuitive interaction design.

Title of Book: Proceedings of the International Conference of the Virtual and Augmented Reality in Education
Publisher: CAL-TEK SRL
ISBN: 978-88-85741-41-6
Uncontrolled Keywords: Human-computer interaction (HCI), Information visualization, Mobile devices
Divisions: 20 Department of Computer Science
20 Department of Computer Science > Mathematical and Applied Visual Computing
Event Title: 5th International Conference of the Virtual and Augmented Reality in Education (VARE2019)
Event Location: Lisbon, Portugal
Event Dates: 18.-20.09.2019
Date Deposited: 16 Mar 2021 08:34
DOI: 10.5281/zenodo.3473041
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