Röthke, Konstantin ; Klumpe, Johannes ; Adam, Martin ; Benlian, Alexander (2020)
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
In: Decision Support Systems
Article, Bibliographie
Item Type: | Article |
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Erschienen: | 2020 |
Creators: | Röthke, Konstantin ; Klumpe, Johannes ; Adam, Martin ; Benlian, Alexander |
Type of entry: | Bibliographie |
Title: | Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations |
Language: | English |
Date: | 2020 |
Journal or Publication Title: | Decision Support Systems |
Corresponding Links: | |
Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services |
Date Deposited: | 17 Feb 2020 12:48 |
Last Modified: | 17 Feb 2020 12:48 |
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