Röthke, Konstantin ; Klumpe, Johannes ; Adam, Martin ; Benlian, Alexander (2020)
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
In: Decision Support Systems
Article, Bibliographie
| Item Type: | Article |
|---|---|
| Erschienen: | 2020 |
| Creators: | Röthke, Konstantin ; Klumpe, Johannes ; Adam, Martin ; Benlian, Alexander |
| Type of entry: | Bibliographie |
| Title: | Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations |
| Language: | English |
| Date: | 2020 |
| Journal or Publication Title: | Decision Support Systems |
| Corresponding Links: | |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services |
| Date Deposited: | 17 Feb 2020 12:48 |
| Last Modified: | 17 Feb 2020 12:48 |
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