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Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien

Buxmann, Peter ; Pohl, Gerrit ; Johnscher, Patrick ; Strube, Jochen (2005)
Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien.
In: Wirtschaftsinformatik, 47 (2)
doi: 10.1007/BF03250984
Article, Bibliographie

Abstract

The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are:

Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.

Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.

Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.

Item Type: Article
Erschienen: 2005
Creators: Buxmann, Peter ; Pohl, Gerrit ; Johnscher, Patrick ; Strube, Jochen
Type of entry: Bibliographie
Title: Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien
Language: German
Date: April 2005
Publisher: Vieweg
Journal or Publication Title: Wirtschaftsinformatik
Volume of the journal: 47
Issue Number: 2
DOI: 10.1007/BF03250984
Abstract:

The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are:

Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.

Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.

Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.

Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems
20 Department of Computer Science
20 Department of Computer Science > Information Systems / Wirtschaftsinformatik
Date Deposited: 31 Dec 2016 00:18
Last Modified: 12 Mar 2024 09:02
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