Buxmann, Peter ; Pohl, Gerrit ; Johnscher, Patrick ; Strube, Jochen (2005)
Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien.
In: Wirtschaftsinformatik, 47 (2)
doi: 10.1007/BF03250984
Article, Bibliographie
Abstract
The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are:
Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.
Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.
Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.
Item Type: | Article |
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Erschienen: | 2005 |
Creators: | Buxmann, Peter ; Pohl, Gerrit ; Johnscher, Patrick ; Strube, Jochen |
Type of entry: | Bibliographie |
Title: | Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien |
Language: | German |
Date: | April 2005 |
Publisher: | Vieweg |
Journal or Publication Title: | Wirtschaftsinformatik |
Volume of the journal: | 47 |
Issue Number: | 2 |
DOI: | 10.1007/BF03250984 |
Abstract: | The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are: Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music. Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services. Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers. |
Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems 20 Department of Computer Science 20 Department of Computer Science > Information Systems / Wirtschaftsinformatik |
Date Deposited: | 31 Dec 2016 00:18 |
Last Modified: | 12 Mar 2024 09:02 |
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