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Making Digital Freemium Business Models a Success - Predicting Customers' Lifetime Value via Initial Purchase Information

Voigt, Sebastian and Hinz, Oliver (2016):
Making Digital Freemium Business Models a Success - Predicting Customers' Lifetime Value via Initial Purchase Information.
In: Business & Information Systems Engineering, pp. 107-118, 58, (2), [Article]

Item Type: Article
Erschienen: 2016
Creators: Voigt, Sebastian and Hinz, Oliver
Title: Making Digital Freemium Business Models a Success - Predicting Customers' Lifetime Value via Initial Purchase Information
Language: English
Journal or Publication Title: Business & Information Systems Engineering
Volume: 58
Number: 2
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 10 Jan 2017 13:17
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