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The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments

Wessel, Michael and Thies, Ferdinand (2015):
The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments.
In: 23rd European Conference on Information Systems (ECIS 2015), Münster, Germany, May, 26-29, 2015, [Conference or Workshop Item]

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Item Type: Conference or Workshop Item
Erschienen: 2015
Creators: Wessel, Michael and Thies, Ferdinand
Title: The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: 23rd European Conference on Information Systems (ECIS 2015)
Event Location: Münster, Germany
Event Dates: May, 26-29, 2015
Date Deposited: 09 Jun 2015 12:07
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