Wessel, Michael and Thies, Ferdinand (2015):
The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments
[forthcoming].
23rd European Conference on Information Systems (ECIS 2015), Münster, Germany, (forthcoming), [Conference or Workshop Item]
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| Item Type: | Conference or Workshop Item |
|---|---|
| Erschienen: | 2015 |
| Creators: | Wessel, Michael and Thies, Ferdinand |
| Title: | The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments [forthcoming] |
| Language: | English |
| Divisions: | 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics |
| Event Title: | 23rd European Conference on Information Systems (ECIS 2015) |
| Event Location: | Münster, Germany |
| Event Dates: | (forthcoming) |
| Date Deposited: | 14 Apr 2015 11:27 |
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| Suche nach Titel in: | TUfind oder in Google |
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- The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments [forthcoming]. (deposited 14 Apr 2015 11:27) [Currently Displayed]
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