TU Darmstadt / ULB / TUbiblio

The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments [forthcoming]

Wessel, Michael and Thies, Ferdinand (2015):
The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments [forthcoming].
23rd European Conference on Information Systems (ECIS 2015), Münster, Germany, (forthcoming), [Conference or Workshop Item]

WarningThere is a more recent version of this item available.
Item Type: Conference or Workshop Item
Erschienen: 2015
Creators: Wessel, Michael and Thies, Ferdinand
Title: The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments [forthcoming]
Language: English
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Event Title: 23rd European Conference on Information Systems (ECIS 2015)
Event Location: Münster, Germany
Event Dates: (forthcoming)
Date Deposited: 14 Apr 2015 11:27
Export:
Suche nach Titel in: TUfind oder in Google

Available Versions of this Item

Send an inquiry Send an inquiry

Options (only for editors)
Show editorial Details Show editorial Details