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The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Wagner, T. and Benlian, Alexander and Hess, Thomas (2013):
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
In: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Hawaii, [Conference or Workshop Item]

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Item Type: Conference or Workshop Item
Erschienen: 2013
Creators: Wagner, T. and Benlian, Alexander and Hess, Thomas
Title: The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
Language: English
Title of Book: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Hawaii
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Date Deposited: 23 Oct 2014 12:29
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