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Never Forget Where You’re Coming From: The Role of Existing Products in Adoptions of Substituting Technologies

Gerlach, Jin and Stock, Ruth and Buxmann, Peter (2014):
Never Forget Where You’re Coming From: The Role of Existing Products in Adoptions of Substituting Technologies.
In: Journal of Product Innovation Management, pp. 133-145, 31, (S1), [Article]

Item Type: Article
Erschienen: 2014
Creators: Gerlach, Jin and Stock, Ruth and Buxmann, Peter
Title: Never Forget Where You’re Coming From: The Role of Existing Products in Adoptions of Substituting Technologies
Language: English
Journal or Publication Title: Journal of Product Innovation Management
Volume: 31
Number: S1
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Information Systems
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 04 Jul 2013 09:53
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