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Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness

Schultz, Christian Erik (2013):
Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness.
Hamburg, Kovac, TU Darmstadt, In: Schriftenreihe Studien zum Konsumentenverhalten ; 51, ISBN 978-3-8300-7260-7,
[Ph.D. Thesis]

Item Type: Ph.D. Thesis
Erschienen: 2013
Creators: Schultz, Christian Erik
Title: Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness
Language: English
Series Name: Schriftenreihe Studien zum Konsumentenverhalten ; 51
Place of Publication: Hamburg
Publisher: Kovac
ISBN: 978-3-8300-7260-7
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 01 Jul 2013 11:02
Additional Information:

Zugl.: Darmstadt, Techn. Univ., Diss., 2013

Referees: Stock-Homburg, Prof.Dr. Ruth
Refereed / Verteidigung / mdl. Prüfung: 2013
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