Stock, Ruth and Zacharias, Nicolas (2013):
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
In: Journal of Product Innovation Management, 30 (3), pp. 516-532. [Article]
| Item Type: | Article |
|---|---|
| Erschienen: | 2013 |
| Creators: | Stock, Ruth and Zacharias, Nicolas |
| Title: | Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? |
| Language: | English |
| Journal or Publication Title: | Journal of Product Innovation Management |
| Journal volume: | 30 |
| Number: | 3 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 26 Apr 2013 09:26 |
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