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Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

Stock, Ruth and Zacharias, Nicolas (2013):
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
In: Journal of Product Innovation Management, 30 (3), pp. 516-532. [Article]

Item Type: Article
Erschienen: 2013
Creators: Stock, Ruth and Zacharias, Nicolas
Title: Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
Language: English
Journal or Publication Title: Journal of Product Innovation Management
Journal volume: 30
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 26 Apr 2013 09:26
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