Stock, Ruth and Zacharias, Nicolas (2013):
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
In: Journal of Product Innovation Management, 30 (3), pp. 516-532. [Article]
Item Type: | Article |
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Erschienen: | 2013 |
Creators: | Stock, Ruth and Zacharias, Nicolas |
Title: | Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? |
Language: | English |
Journal or Publication Title: | Journal of Product Innovation Management |
Journal volume: | 30 |
Number: | 3 |
Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
Date Deposited: | 26 Apr 2013 09:26 |
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