Stock, Ruth (2005):
Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?
In: Journal of Business-to-Business Marketing, 12 (3), pp. 59-87. [Article]
| Item Type: | Article |
|---|---|
| Erschienen: | 2005 |
| Creators: | Stock, Ruth |
| Title: | Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets? |
| Language: | English |
| Journal or Publication Title: | Journal of Business-to-Business Marketing |
| Journal volume: | 12 |
| Number: | 3 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 08 Feb 2013 08:46 |
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