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Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?

Stock, Ruth (2005):
Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?
In: Journal of Business-to-Business Marketing, 12 (3), pp. 59-87. [Article]

Item Type: Article
Erschienen: 2005
Creators: Stock, Ruth
Title: Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?
Language: English
Journal or Publication Title: Journal of Business-to-Business Marketing
Journal volume: 12
Number: 3
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 08 Feb 2013 08:46
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